This year to accommodate our growing fan base, we have added some extra nights of fright.A good location and good budget management are essential to any business success. My best advice to anyone going into this business- or any business really- is to choose your location wisely, make sure your customers can find you and easily get to you, and to always be aware of your budget. If you are not willing or able to do that, then no matter what area you are in success in this business will be difficult. You have to invest in your product to keep it fresh and exciting so guests will want to return again and again and bring their friends. Right now, North Texas is experiencing a time of growth and there are plenty of people who are looking to be entertained, but that may not last forever. You have to be ready for many contingencies- no matter what city they are in, it is an entertainment industry and that is always subject to the economy in ways other industries- like food, housing, and transportation are not. The Haunted House Industry is a bit difficult to get into if you have intentions of being successful long-term. With the expansion of the tollway system in the last few years, it is easier for our customers to get to us in general, and that is a key to success in any business. We are particularly well situated to provide that for North Texas being right off 75 and the George Bush tollway. The population has experienced such growth in the last few years, and they all deserve a place to find their Halloween spirit. When we opened our doors, the North Texas area had not quite boomed the way it has in the last few years. Is our city a good place to do what you do? We have become more like a family than just a workplace- that is probably what I am most proud of. Everyone takes ownership in what they are doing, everyone know who to go to when they need something, and everyone is happy to help where they can- even if it is not their primary department. We could not make any of that happen without the well oiled machine we have become. Going into our 5th Halloween season, we have won many honors, like USA Today’s Top 10 list, and been featured on many news programs I am quite proud of that.
We are fortunate that our story is based on the witches of Coven Manor- witches have magic, and with magic, anything can happen- so we are not just locked into one specific theme. We have other shows as well that are fright-filled fun themed experiences celebrating zombies and werewolves at other times of the year. We are open to celebrate the end of the year with our “Wreck the Halls” show, in February for Valentine’s Day, and March for St Patrick’s Day. We are also the only haunt in the area that opens at other times besides just Halloween. All of our actors are trained in general techniques as well in area specifics to be able to provide guests with proper interaction in each scene, allowing the guests to be even more immersed in the experience. We have Broadway quality sets, sound and light systems usually found in concert venues, and a dedicated staff that handcrafts all our costuming and masks on-site. It is our goal to bring an amusement park quality haunt experience to North Texas. We’d love to hear more about your business.ĭark Hour Haunted House is known for a highly immersive haunted house experience. I was pretty picky about where I was going to build this and it has certainly paid off. It had to have the right size and possibilities for growth and expansion. We looked for almost 2 years before we found the building we are in now. But I knew I wasn’t done with having a haunted attraction, I just needed to find a different location better suited for what I was trying to achieve. The location was not the best and it closed after just a couple years. The first haunt I opened taught me a lot.
Every year at Halloween, I would transform my home into a haunted space for my friends and family to enjoy- complete with areas like a haunted bridal suite- and my friends would say, “Why don’t you open your own haunted house open to the public, people would love this!” So after careful consideration, I did. I have always been a big fan of haunted houses and horror movies. Lucy, can you briefly walk us through your story – how you started and how you got to where you are today. Today we’d like to introduce you to Lucy Moore.
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